Homepage · Lighthouse mobile profile
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Case study
Mintello
Commerce architecture built for discoverability, speed and trust.
The problem
What the work needed to solve
Build a production commerce experience where crawlability, product discovery, accessibility, privacy controls and performance are treated as one system—not separate launch checklists.
Implementation
What I built or changed
- Built server-rendered category and product routes with deliberate metadata, canonicals and crawl paths.
- Implemented product, organization, breadcrumb and website structured data that reflects visible page content.
- Added sitemaps, privacy controls, accessible interaction states and performance-focused media delivery.
- Structured answers and entity context for conventional search as well as answer-engine discovery.
Stack
Tools used in context
Evidence
Numbers with their context attached.
Every metric below names the page or test surface, profile, date and source. Limitations follow immediately after.
Homepage · Lighthouse mobile profile
Homepage · Lighthouse mobile profile
Product route · Lighthouse mobile profile
Limitations
What this evidence does not prove
- These are controlled local lab results, not field data or a promise of identical results for every visitor.
- Homepage mobile LCP measured 3.0 seconds in the cited run, so media delivery remains an active optimization area.
Next work
What comes after this snapshot
- Validate field performance after sufficient real-user traffic is available.
- Continue tightening above-the-fold media and commercial query coverage.