Field notes
Notes on crawlability, performance, structured data and the handoff from recommendation to implementation.
Before I change a template or install another plugin, I check whether the right pages can be found, rendered and understood. This is the short sequence I use to turn that check into work someone can actually ship.
Schema is useful when it removes ambiguity around a page, an organisation or a service. It is not a shortcut to rankings, rich results or AI citations.
This is a baseline, not a victory lap. A dated mobile run showed 37 performance, 83 accessibility, 92 SEO and an 11.4-second LCP. Here is how I would turn those numbers into a sensible work queue.
